Redesign when the foundation is still useful
If the current site has a sound page structure, useful content and working technology, a redesign may focus on presentation, mobile usability, calls to action and selected content improvements without replacing everything.
Rebuild when the structure is holding the business back
A full rebuild makes more sense when the site is difficult to manage, built around weak templates, missing important service pages, technically outdated or structured in a way that makes future growth difficult.
Protect useful URLs and search history
When replacing a site, important existing URLs should be reviewed before launch. Pages with useful search visibility should be preserved when appropriate or redirected carefully so customers and search engines are not sent to dead pages.
Use the rebuild to improve the customer path
A redesign should not be limited to changing colors. Reconsider how visitors move from search to service information to trust and then to a phone call, text or quote request.
Launch with a verification plan
After the new site is live, verify redirects, sitemap coverage, analytics, forms, mobile behavior and important search pages. A redesign is complete only when the new version works correctly in production.
CMB managed websites combine premium custom development, hosting, SSL, launch search optimization, ongoing improvements, standard content updates, and direct one-on-one owner support. Current plan details are available on the Pricing page.