Templates are not automatically bad
A template can be the right tool for a business that needs to launch quickly, manage everything itself or use a platform with specific built-in commerce features. The problem is pretending every business needs the same tool.
What custom code changes
A custom front end gives the developer more control over page structure, visual behavior, loading strategy and how the brand is presented. The layout can follow the business instead of following the limits of a purchased theme.
Why CMB chooses custom development
CMB focuses on service businesses where lead generation, credibility, speed and direct contact matter. That makes a controlled custom build a strong fit because the public site does not need a heavy store platform or a large plugin stack.
The result should still be maintainable
Custom does not mean complicated for the sake of complexity. The best implementation is the simplest codebase that can deliver the required experience reliably and remain supportable over time.